The Informed Buyer™

These products exist to eliminate the stress and uncertainty of making major financial purchases.

The Informed Buyer™ helps people make well-informed decisions, so they save time and money when buying things that are expensive.

You don't need to know everything, but you do need to know what matters, which is what to ask and how to use that information to confidently negotiate the best deal possible.

Eliminate the stress and uncertainty of buying a car from a dealership. Eliminate the stressand the uncertainty of buyinga car from a dealership.

Save at least $1,000 or you pay nothing!

Guaranteed

Only after you've saved at least $1,000 (and most likely a lot more) do you pay us only $99. If you save less than that, you owe us nothing.

A couple reviewing a four-square dealership deal sheet with a manager

Why Buyers Overpay

If you don't know the tricks the dealerships use, then you are definitely going to pay too much for your car.

Auto dealers negotiate all day, every day. When you walk on their lot ready to buy, you have to know exactly what to do. We share all their secrets so you know how the game is played.

A young Indian couple studying a four-square dealership offer as a salesperson points to the deal

Negotiating a Car Purchase Is About More Than the Price

Most buyers think there’s only one deal being negotiated when, actually, there are several, and dealerships have multiple ways to create profit throughout the transaction.

You will learn exactly what to say, step by step, to get the best deal and get out of there quickly. No one wants to waste their entire day at a car dealership.

You'll learn what to say, what not to say, and what to ask for, so you get a great deal without wasting a bunch of time at the dealership.

A confident, well-dressed couple receiving the keys to their new vehicle

The Insider Advantage

You'll learn directly from a finance manager with more than four decades of insider experience exactly what to ask for and what to avoid, so you arrive confident and leave knowing you got a great deal.

A buyer reviewing her completed agreement with quiet reassurance

The Guarantee

You will save at least $1,000 buying your next car or pay us nothing. That's our guarantee. We put our full confidence and trust in you first.

Only after you've saved at least $1,000 (and most likely a lot more) do you pay us only $99. If you save less than that, you owe us nothing.

Full terms are on How you pay.

Practical car-buying knowledge shared in a quiet dealership lounge

What This Is

Greg and Gene have been friends for longer than Gene's been in the car business, which is now over 40 years. In the sit-down conversation, they share insider information on how car dealerships make their money and how you can save the most.

This is not a course on how dealerships operate, nor will it make you a car expert. We focus only on what you need to save time and money when buying your next car.

A couple preparing together with a laptop and phone before visiting the dealership

Fast & Easy

There are two types of people.

Some people want to learn everything and take as much time as they need to grind every dime of savings out of the deal.

Others simply want to know how to get a good deal without sales pressure and to spend as little time at the dealership as possible.

We have you both covered.

A confident, prepared buyer walking through a bright dealership

Go In With Confidence

Know the game and negotiate like a professional.

Most buyers leave a car dealership feeling like they got ripped off, even if they got a fair deal.

Your experience will be different.

Because you'll be educated and prepared, you'll avoid leaving the dealership feeling there was more you could have done.

We'll give you the tips and tricks that make the experience painless, so you'll leave knowing you won.

The Real Deal™

You'll also get The Real Deal™, a live tool for evaluating and comparing offers as you negotiate. It shows you in real time if each new offer actually makes the deal better or worse, and shows you exactly how much you're saving compared to the original offer, so there's no guessing.

Sample screen of The Real Deal™. Figures in the picture are an example, not a promised result.
A happy couple leaving a dealership together

Get Started

Get prepared now. You are guaranteed to save time and money. You've got nothing to lose.

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